Table of contents:

3.6 & 3.7 – Types & Uses of Online Communities

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An online community is a group of people with a shared common interest who communicate online.

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There are 7. Each online community has the following:

• A target audience.
• A function – What it does for people who use it.
• Features – Aspects that allow it to carry out its function.

Social Networking Features Explanations

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Social networks can be used as powerful marking tools as they contain a large amount of information regarding people’s interests.

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Companies take advantages of this through something called targeted marketing:

1. Social networking companies store information regarding users in databases and analyze it.
2. This information is then sold to advertisers.
3. Advertisers can now use this information to specifically target relevant sponsored posts to match members.

Targeted marketing